Chapter III: Service & Product Design Lead

Collection of work done at Slalom Consulting in D.C.

Welcome to the Slalom chapter of my design story, detailing my time at the small consulting firm that happens to have one of the greatest developed product methodologies I have ever seen. Slalom, particularly Slalom_build team members are no bullsh*t kind of people. Unlike many consulting firms, they try to tackle the hard problems completely and ethically. Yes, I am a fan.

.having recently won a large contract with USCIS, Slalom wanted to develop a strong federal practice focused on the civilian side of the public sector. I was brought on to not only help explore and attract new business opportunities, but to help build a strong federal experience design (XD) practice. I helped write & design RFP responses, produced marketing material to potential clients, conducted Slalom introductory sessions (“Summits”) to host potential clients, and co-led code challenges. This was also my first opportunity of being both a design manager and leader—helping set the vision for Slalom Federal and being a servant leader to the designers on my team. Unlike many design leaders that I have met, many of the Slalom XD Practice Leads were willing to be hands on; I loved this and I wanted my team to expect that from me! I firmly believe that no designer, regardless of age, experience, and/or rank, is above putting actual pen to paper.

Sentara healthcare digital transformation (discovery)


Sentara, a not-for-profit healthcare organization that serves Virginia and northeastern North Carolina, was exploring how it might utilize digital technology to support necessary operational changes. I was brought on to help the Slalom commercial team scope the initial discovery and develop a research plan. After an initial conversation with Sentara stakeholders, we understood that their CRM was outdated (still DOS based…holy sh*t) and was preventing their customer service representatives, marketing team, provider representatives, and nurse triage group from having a comprehensive view of the customer/member/patient experience. Sentara needed to build, what they described as, the “Call Center of the Future”.

Sentara logo
Client: Sentara Healthcare
Sentara workshop 2
Conducted over 4 workshops with different departments integral to the call center process (shown: Customer Service Reps)
jtbd_1
jtbd_2
Participants used JTBD statements to identify requirements in a new CRM
jtbd_3
sentara_mindsets
Developed 3 core mindsets based on conversations with staff and listening in to phone calls…
sentara_persona 1
sentara_persona 3
…and developed Sentara Call Center staff personas
sentara_persona 2
service map sentara_2
We produced several service maps and printed them for a walkthrough with stakeholders
service map sentara_1
…in order to create a shared understanding of the gaps and opportunities

National museum of the american indian digital transformation (discovery)


The National Museum of the American Indian NMAI was founded thirty years ago around a commitment to change how and what Americans learn about Native American history and culture. Unfortunately, over the last few years, the museum has lost its way in terms of keeping the audience engaged—while sister museums (e.g. National Museum of African American History & Culture) have flourished.

nmai_logo
Client: National Museum of the American Indian
nmai_workshop
Conducted an alignment session and visioning session with key NMAI leadership
nmai_brief_1
We spoke with a lot of people across different departments
nmai_brief_2
…we helped the org understand the purpose of OKRs…
nmai_brief_3
…we used elements of brand laddering to help establish a vision for the transformation effort…
nmai_xp map
…we painted a picture of the audience experience
nmai_roadmap
…and developed a 1-year roadmap to help guide the org’s self-determined change
brand_nmai
We also explored updating elements of NMAI’s brand (mission, vision, values, and visuals)
nmai_logo_design

Verfuture modernization


Verfuture refers to three platforms managed by USCIS (SAFE, EVE, and E-Verify) that provide verification services to citizens and non-citizens, businesses, and both state and federal agencies.

Working with a full development team, we collaborated with E-Verify’s ITPMs on defining, refining, and prioritizing the product backlog. One thing _build methodology did not include (which I would include in the updated methodology) was using a dual track agile approach to keep design one week (to 1.5 weeks) ahead of development. This gave the design team the opportunity to help refine the backlog and distinguish between future opportunities, what needed to be developed, and trash. From a design system perspective, this project was awesome—utilizing Abstract to collaborate with designers across platforms on pattern libraries and using Storybook with our developers to establish design tokens and share/build React components…this was just so cool.

USCIS Logo
Client: USCIS
eve_macbook
eve roadmap
We helped the client understand our approach to planning the modernization effort
We developed several user flow diagrams in order to create a shared understanding amongst the team of the E-Verify process
eve test plan
We used the intros of our initial usability tests to get to know our E-Verify users
usability_test_eve
It didn’t matter if you were an engineer, designer, or solution owner…my team participated in usability tests and helped synthesize findings
e-verify mockups
E-Verify mockups. A good exercise in inquiry form design